Top 10 profit models and “avoid pitfalls” guide for charging stations

The market prospects of the new energy vehicle industry are very good. As part of the “new infrastructure” of new energy vehicles, many people have seen its development prospects and want to share this, but they don’t know how the charging pile industry makes money. This article summarizes the 10 profit methods and “avoid pitfalls” guide for new energy vehicle charging stations for your reference.

bluesky EV charger station case

Top 10 profit models for charging station operations

1. Charging service fee

This is the most basic and most common profit model for most charging station operators at present – making money by charging a service fee per kilowatt-hour. In 2014, the National Development and Reform Commission issued regulations clarifying that charging facility operators can charge electric vehicle users electricity and charging service fees, and charging electricity fees are implemented by national regulations. Of course, the amount of money earned varies depending on the region. At present, some provinces and cities have clarified the charging standards for electric vehicle charging and swapping services. At present, the average service fee per kilowatt-hour is about 0.3 yuan to 0.5 yuan. Due to the different expenses and rents involved, the profits in different locations and different operation stages will also be different.

2. Government subsidies

According to the “Notice on the Reward Policy for New Energy Vehicle Charging Infrastructure during the 13th Five-Year Plan Period and Strengthening the Promotion and Application of New Energy Vehicles” jointly issued by the Ministry of Finance, the Ministry of Industry and Information Technology and other ministries and commissions, provinces, autonomous regions, and municipalities need to reach a certain scale of promotion to obtain reward and subsidy funds for the construction and operation of new energy vehicle charging infrastructure. Up to now, various parts of the country have successively issued subsidy policies for the implementation plan of new energy vehicle charging infrastructure, covering many provinces and cities across the country.

3.  Reduce electricity costs

The future direction of charging stations must be related to energy storage. For example, through the form of photovoltaic power generation, electricity can be purchased at a lower price, so that under the same market conditions, the cost will be more advantageous. At present, there are no obvious industry barriers in the charging station industry, and users must follow the station.

4. Advertising

Imagine that if thousands of charging piles are standing in the streets and alleys, how can smart advertisers miss such a good opportunity? This is a good income for charging companies. However, the advertising of charging stations still needs to consider whether it is accurate and whether it will cause disgust among charging customers, but it can still be regarded as a considerable way to make profits.

5.  Charging platform service

By developing your scanning charging platform or applet, is more difficult, but the return is also considerable.

6. Value-added service

Car wash service. In addition, you can also open a store or vending machine in the charging station site to make a profit by selling goods. However, this requires reinvesting a part of the assets for the cost of opening a store, appropriately considering the purchasing needs of charging personnel and requiring a certain amount of manpower to support, etc. However, once the retail service format is opened, the effect is also very considerable. It is also possible to carry out charging and electricity value-added services for other equipment.

7. Transportation rental service

The owner of the charging car may still be some distance away from the destination, or there may be no charging piles in their workplace, so the charging pile operator can solve the problem of the last few kilometers for the owner. Renting electric scooters, bicycles, balance bikes, and other transportation tools to electric car owners, can not only facilitate the owner’s back and forth but also realize profits.

8. Parking space operation

At present, many large cities are facing the problem of tight parking spaces, and parking difficulties have become a common problem. If the charging station has enough space, it can also build its new energy garage, which can not only make full use of the existing charging piles but also solve some parking problems.

9. Supporting catering and entertainment implementation services

At present, most of the public charging stations in society are built on public parking spaces. There are two types of charging: fast and slow, and the charging time ranges from 1 to 6 hours. The long waiting time makes some car owners. Build charging stations, add convenience stores, small entertainment facilities, or wireless network services to make them more humane and diversified to improve the utilization rate of charging piles.

10. Build a charging network ecosystem

The charging network is the basis of all profit models. It does not rely on charging service fees to make profits. It uses the charging network as the entrance to create charging, sales, leasing, and 4S value-added services; and carries out several additional businesses to realize the integration of the charging network, the Internet of Vehicles, and the Internet to maximize value and profits.

Bluesky charging stations

Guide to Avoiding Pitfalls in Charging Station Operation

1. Improper Geographical Location Selection

Some operators responded that they did not conduct on-site inspections before selecting a site, and the selected address was remote, even without signboards, difficult to find through navigation, and not much traffic. In addition, there were often oil trucks occupying the site, which led to many difficulties in subsequent operations.

2. Charging Equipment Problems

Some operators only invested in building stations blindly, but ignored many details, especially various safety issues of charging equipment. For example, there were no rainproof and waterproof measures such as canopies, which caused charging piles to become “zombie piles” when they encountered rain. Some charging pile stations have old charging equipment, slow charging speed, often easy to break, and few charging pile parking spaces. In this way, users will inevitably have a grudge, and naturally, it will be difficult for them to continue to charge.

3.  Low Operation Awareness

The operation of charging pile stations is also an art. Many operators of charging pile stations “only build piles, not operate them”, which is another “pitfall”. For example, there are no after-sales service personnel to promptly solve the problems encountered by owners of new energy electric vehicles when charging. The operating personnel lack service awareness, have no enthusiasm for customers, and do not have any activities to maintain customers, which is not conducive to the long-term development of charging pile stations.

4. Incomplete supporting service facilities

Charging pile station operators do not pay attention to relevant supporting service facilities during operation, and fall into the “pit” again. For example, it often takes a while for car owners to wait for charging, but there are no toilets, no dining or leisure and entertainment places around the charging pile station, no car washing service after charging is completed, and the charging site parking fee is charged. The charging pile station environment is chaotic, the vehicles are arranged chaotically, etc. These will affect the mood of car owners when charging, and it will be difficult to capture the hearts of car owners over time.

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